Economics has always acknowledged the deflections of human or customer behaviour from what should be accepted as normal or natural. It is most commonly found in the trends of acquiring, what is known as luxury goods. Usual studies have come to come to conclusions that demand should be inversely proportional to it price of the …
Continue reading “Brand Management considering High-End Brands.”
“Project Streedhan- My Iron is my Wealth”, is an absolute favourite of mine. It was very intelligent and witty of the makers of the advertisements to divert the idea of women from being show pieces for others and think of themselves for a change. The advert has been entirely targeted towards women. FCB Ulka, the …
The financial advantage received from investments is called Return on Investments which is the best way to judge if the allocations made in the various sectors of a multimedia platform company are working according to the set goal or not. It is important that when it comes to return on investment, the goal as a …
Media Literacy is the capability of identifying and critically evaluating the various media that throw facts at us. With this capability comes the encouragement to ask more intelligent and thought- provoking questions. One should be able to analyze all sorts of media and communicate with it or with the help of it beneficially. The more …
Continue reading “Information overload counterproductive to media literacy.”
Movies have always been a medium of propagation of ideas, a reflection of society. When we speak of a society it includes aspects like various forms of media and how are they intricately intertwined with the concepts of activism, law, politics, democracy and social behaviour as a whole. Media is the regarded as the fourth …
The spread of the Covid-19 virus has raised serious questions as to how any of the businesses will run considering the lockdown imposed for good. These operators have to use different methods of working and innovative ways of promoting and sustaining themselves. Every aspect of the society has been hit hard and media is no …
The companies are supposed to support their stakeholders, especially, in this time of vicissitude when the economy is at a standstill and earning a bread has become more difficult. The nations are raging towards an impending stagflation and hence, a declining GDP. Such a situation is considered to be stagnation of inflation. The phenomenon is …
Movies involving investigation and research gives us an insight of the intricacies of thought and deduction which is rare in most human minds. Films like ‘Talvar’ and ‘Detective Byomkesh Bakshy!’ are based on a true event and a work of fiction respectively. The character of Byomkesh Bakshi was penned by Sharadindu Bandhopadhyay as a work …
Continue reading “Byomkesh-Talvar investigative differences.”
Observation is the method of data collection through closely looking into matters and intimately deducing facts. It is a participatory study, because the researcher has to immerse herself in the setting where her respondents are, while taking notes and/or recording. While observing the site concerned or the topic in question, one cannot not pay attention …
Watching Sherlock Holmes was an eye-opening experience for me. Before this, seldom did I think of how to solve mysteries. I am an adult but whenever I watch the movies or series takes me back to my childhood days when I could give up anything to become a detective. The adventures were so unearthly yet …
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