The physiological, scientific and economical spheres of life revolve around the basic human characteristics of need and want. Maslow’s theory of hierarchy of needs specifically deals in this field. According to Abraham Maslow, the need at the bottom of the pyramid should be fulfilled first so that he can go on to the next level. That need maybe completely or partially fulfilled but has to be addressed first.
Physiological needs – Physiological needs or bodily requirements are the basic necessities of a human being. It includes any sort of basic food items, water, clothes or sleep. Such a product that fulfills the basic need of the family is milk and the best-known brand for it is Amul. Amul milk has been a part of the household right after people lost their faith or lost access to the milk man. Amul’s advertising techniques have left an impact on the people of India in which they show from where the milk comes, the rural part of the country that is responsible for bringing us the milk that we so essentially require for the children as well as the adults in the family.
Safety needs – The very basic instinctive need of any human being is a feeling of safety which may concern personal security, job security, property and health. We always surround ourselves with whom we trust and can rely on. Every individual has to take responsibility of their own security. In such a situation, services like Ola help us in reassuring our safety if we get stuck somewhere during odd hours or we need an emergency ride.
Love and belongingness – Just like safety, being loved and a feeling of belonging are very much required. Every individual is an identity that needs to be recognized by a certain group of people. Therefore, when someone gifts us something as a token of appreciation or affection, we feel good. Archies is one the companies that has been constantly there selling such tokens like greeting cards, gifts and many more.
Self-esteem needs – The fourth in the hierarchy is the need for self-esteem. Getting validation on social media is a good way to boost your confidence. Firstly, because of the compliment that one receives and secondly, because of the fact that so many people are witnessing it. Social media has been the pioneer of it. With Facebook losing its zeal, Instagram has conveniently taken its place. The app mainly focuses on pictures of your artwork or of yourself. It is also a platform for selling goods and services. Therefore, when someone gets appreciated on such a social media platform, they are bound to feel good about themselves and their self-respect heightens.
Self-actualization – Self-actualization is difficult to achieve considering we always seek for it in someone else. However, we need to focus on oneself and concentrate on growth from within. We need to spend some alone time to achieve it. When we watch a movie, read a book or meditate, it gives us some time off our busy schedules to spend time with ourselves, it leaves us to our thoughts and ideas barring the intervention of our surroundings. Lady Bird is such a movie that shows the journey of a small-town girl who really wanted to come out of her comfort zone to experience the fast life in the cosmopolitan cities. Her journey, her decisions and her confidence in spite of facing hindrances in life really helps in building confidence and impresses the idea of self-love.
As a concluding statement it can be said that individuals are different and they seek help, comfort, love and validation in different manners. It is only fit to say that with the complex psyche on human beings, they may settle for things differently (leaving out the basic necessities).
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