Consumer behavior does not follow any set rules. However, the entirety of it can be distinguished in various categories. In digital shopping there are more than one type of buyer, you may be a user of a particular website, a customer or a consumer of it. As one of these you may be – a wish lister, a brand-oriented visitor, a rational visitor, a maximizer, a satisfier and finally a hesitator. Therefore, each individual show traits similar to these.
I, personally relate to a few of these qualities. It is best to define myself as a rational visitor and a hesitator.
As a user, I exercise my right to browse but unlike a wish lister or a brand-oriented person, I do it only when it is required. If I have to get a gift for someone or buy something out necessity, I go through the online portals for choosing an item that would actually be of some importance rather than buying fancy items for show. This explains the idea of me being a customer as well. Since the gift bought by me is ultimately being consumed by someone else, elaborates that I prefer being rational as a user as well as a customer. Even as a consumer I buy items out of requirement for a particular occasion and not because something caught my attention while randomly window shopping. Most clothes that I have bought from Amazon or Myntra or Flipkart is because I had to buy clothes for Durga Puja. That time of the year, everyone purchases new clothes, so do I. Other than this period, I am against spending money aimlessly.
I am sometimes hesitant in buying items at the thought of their authenticity. There have been quite a few incidents where it was necessary for me to buy an electronic device and physically visiting the shop was not possible. Therefore, I had no other option but to purchase it online. I had pondered over the idea of it for days before I could actually order it. Even when it comes to presenting a gift to a loved one, I get stuck, think a lot before actually ordering it. I check the details over and over to confirm about the warranty and every other detail.
In conclusion, I would like to say that every individual has their set patterns of buying or availing goods and services. Everything that goes on in their minds is somehow influenced by any particular incident or they are influenced by the society and the people with whom they grow up.
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