Makes and breaks of Facebook.

Facebook is a platform where people share their views, share posts they like and obviously interact. This idea of social media cropped from the mind of a student of Harvard who wanted to make it big, stand out in a room full of people, wanted to create a name for himself. However, it had all started from his hatred towards his girlfriend. He created a platform called Facesmash where people could choose who was prettier between two girls. From there he came across Harvard Connect which also was not his original idea (took it from the Winklevoss brothers) but be knew what needed to be to make it big. He took Harvard Connect and turned it to “The Facebook”, and finally “Facebook”.
Mark Zukerberg knew the skills of marketing from the beginning of his career, he was aware of the fact that his project needed to spread for it to get the recognition. Looking at it from the perspective of marketing, we will notice how the Facebook first spread across the Ivy League colleges, to Stanford under the vigilance of Sean Parker, then to California, the high schools, ultimately it allows the users post pictures and goes international on October 2005.
The social, psychological and marketing aspects of the popularity of Facebook goes hand in hand. Zukerberg knew that the youth wanted something new all the time. They look forward into the future expecting something unique and quirky everyday. Therefore, Facebook posed as the ultimate discovery where people could put up their pictures, have a chat, be connected to individuals through out the world. Facebook was a revolution of a kind since the availability of internet in 2000. The company essentially targeted the niche group of young adults who tagged every upcoming thing as “cool”. Depending on these tendencies, a hype was created among the students who spread the release of Facebook.
On December 6th 2006 Facebook was opened to everyone and was available on mobile phones which was not the case previously. This hyped the number of users to 12 million. Every now and then Facebook kept launching advanced facilities like videos, the like button, groups, video calling, reacts, acquisition of Instagram and then of WhatsApp. The consumption mark had reached over a billion. Pertaining to this humongous reach, many entrepreneurs chose this platform to sell and buy goods and services. Therefore, Facebook did not remain a platform just for connectivity but for business and jobs.
Nevertheless, all the marketing had come to a point of stagnation after a period of time. Every company or product has a life cycle. It may revive from the last stage, decline, but Facebook is not being able to stand back on its foot. There are a few reasons for it, the first one being that people have found better alternatives. Facebook is no longer considered to be the best place for uploading personal content like pictures and videos. This also stems from the idea that the owner of this company cannot be fully trusted. Facebook has been plunged into a number of scandals like spreading of fake news, the Hacking Scandal of 2018 and the Data Harvesting Scandal have affected the image drastically. Moreover, Instagram and WhatsApp seem more convenient and safe to the users. As mentioned before, Facebook is a place where everyone can express their opinions and needlessly to say that social and political causes call for debates. Every topic is being debated upon and the users are becoming tired of trying to justify their point of view. At this stage people are getting attracted towards platforms that has nothing to do with instigation. Finally, Facebook has come down to a creative standstill. There is nothing new or unique about the medium that separates it from it’s contemporaries.
In conclusion, Facebook had reached to a millions and billions of users within approximately 15 years of its inception but a lot of factors have declined the number users. The society’s psyche has been influenced and affected due to the aforementioned reasons and at present only some brilliant marketing can possibly be able to pull it back to its previous status.