Apps have made our lives so much easier than our parents could have ever imagined back in their time and with every passing day newer apps are being launched, making life further convenient for us. Each application has been the brain child of an individual who thought bigger and better than their contemporaries which made their inventions become a go-to solution. Every product has its USP which makes it different from the others, that acts as an incentive for the users to keep going back to it.
Amazon- Who would refuse the offer of everything being delivered to the doorstep while being able to choose from such a wide range of products. Every order is one click away. One gets a complete idea of the goods from the details provided on the site along with its picture. Household items, clothes, accessories, electronics, you name it, you get it on Amazon. Besides that, the facilities like returning items if found damaged, refund of money and world class customer service on call and through social media, instills the trust of the customers in the brand. Since the product reaches to us directly from the retailer and Amazon just acts as a market place for goods, it is able to give their customers discounts as the intermediary costs are cut down. Amazon also guarantees the quality of certain products that are marked as prime which is an additive advantage. Amazon is a company of innovation and thus has come u with its own services like Amazon Music, Amazon Prime, Amazon Home Services, Amazon Destinations and many more. Gadgets like Alexa have also boosted the name and the functionality of the brand name. Moreover, the marketing and advertisements have left a prominent mark on the consumer which actually makes the brand name more desirable. A culmination of all these factors is what binds the customer to the brand.
Apple- Apple is a company that has been in the headlines since its inception due to controversies and also because of the good work that the company has been able to achieve. Presently, it has made a big name for itself and has a great brand value. A lot of people are blown away by the brand name and refuse to use any other brand but apple, this is called brand loyalty. The idea behind the loyalty is the influence that the brand has on certain people, the motive the brand has, the message they want to propagate and the ease and comfort they are able to provide to the customers, a lot of which is spread through marketing and advertising of the brand or the product. All of these have been achieved by the company as they have tried to make the product worth having. They have always strived to be different and innovative. The owners have not thought of inventing anything, except the Macintosh, but it has been their goal to make things better and literally make it the “apple of everyone’s eyes”. Other than having their own way of approaching things, it has got one of the best customer services. Apple products hardly get infected by viruses, seldom hang and have a very good speed of working, all these being essentials in today’s hectic life. This has been possible because of the advanced technology and software used by them for every single commodity they produce. The farsightedness of the owners has helped the company in their progression and kept them ahead of their competitors.
Google- Google is like an umbrella under which a lot of apps and services are compiled. Services like- GooglePay is a payment gateway, Hangout is a messaging app and Youtube is a video streaming site. But most importantly Google maintained its position as the best search engine because of Search engine optimization. Besides these is the facility where fact checking can be processed, i.e. you can upload any picture can and check the original date of release of the picture, this feature helps a lot in busting fake news. Therefore, very easy to use, the results have clarity. The results come in order of relevance hence it Google is dependable.
Facebook- Facebook is a social medium that helps people connect to each other and is a platform for expressing views and opinions. Facebook has been such a hit because it was one of its kinds at the time of its inception. No other social medium is as diverse as Facebook because it allows us to share images, videos, audios, share other’s works, message each other, upload statuses, comment or react on the post of others. Facebook has also become the hub of many start us and budding entrepreneurs. Besides all these, one can keep track of the activities of their loved ones like their birthdays, where they were travelling to, which movie they have gone for and many more. This forum therefore has a great brand value because it attracts a humongous number of people as customers.
Instagram- This a is owned by the owner of Facebook and it started off as a platform to share various forms of media like images, video and audios. Various other companies have used Instagram on which they advertise their own products and services. It seems very much like the features of Facebook but then Instagram has a better privacy setting. Unlike Facebook, Instagram does not deal in too many things and gives importance only to visual aesthetics and is simple to use.
Uber- It was previously very difficult to approach local cabs or autos and pursue them to drop us at our desired location. Uber has made life very easy for everyone, although the cost of it is higher than the public transport but people nowadays prefer comfort and urgency over money. It is safer to use since the cars can be tracked on the maps, the drivers are rated on the basis of their services and lastly the passengers get all the information about the car and the driver before they board the car. The option of sharing the cab reduces cost of travelling.
Youtube- This is essentially a video streaming site where anybody can make their own channel and uload videos. The range of videos is immense and recently Youtube has started producing series which are called Youtube originals. People can now upload status on youtube as well as long as you have a channel on the site. Facilities have been made so that certain videos can be downloaded or added to the ‘watch later’ playlist to be viewed at a delayed hour. Subscription allows channel bearers to earn money if they have a considerable number of followers. This very feature has helped a lot many artists to showcase their form of art and they have gained fame from there. The best part of the site is that all the content can be availed for free of cost.
Netflix- This video streaming platform has a plethora of content. There are TV series that are featured on Netflix and there are many series and movies that have been produced by Netflix. The streaming is constant and completely bereft of advertisements. The subscriptions are comparatively cheap and the account is sharable so it further cuts down the cost of accessing it.
WhatsApp- WhatsApp is a messaging app but the facility of uploading status and sharing media has enhanced the experience of messaging. One can keep track of their friends and family through the status they upload. It is very simple to use which is the reason why WhatsApp has gained more popularity than any other messaging platform. The messages are encrypted which protects the privacy of an individual and other privacy settings further helps in maintaining secrecy. All these come together to make this application extremely popular among all the generations.
Gmail- Unlike Yahoo, Gmail was able to make a mark by making the process of emailing very easy and accessible. The facilities of attaching files, segregating spams, promotional content, social content and others have helped the users to maintain their mails in a better organized fashion. Moreover, it also allows everyone to chat one on one.
The similarity between all of the above brands is that it somehow makes our life easier and entertains us in some way or the other. These as assist us and help us stay connected. All these brands have great marketing strategies and advertisements to promote their content.
The possible difference among all the aforementioned brands they focus on different aspects of our life. One concerns entertainment while another concerns security while another looks at connectivity.
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