| BENEFITS/PRICE | MORE | SAME | LESS |
| MORE | G | R | E |
| SAME | R | YELLOW | E |
| LESS | E | D | N |
Each individual has their own idea or perception of the benefit or loss from a particular product or brand. The Price-Value perception of products help companies to get a review of their positioning in the market. It does pay much heed to its competitors and completely focuses on the customer point of view and the price that the customer agrees to pay for the product. In this article, I will give an explanation of the products that according to me fall under each one of these 9 categories defined under the price-value perspective model.
More benefits, more price – Airtel was offering a pack of Rs.149 which offered 28 days of free talk time and only 1 GB of data that would expire within a month’s time. The offer price was increased to Rs.448, the offer in this case was extended up to 84 days and data pack was increased to 5 GB which would expire along with the talk time pack after the said time.
More benefits, same price – Lux had come up with an offer that claimed 20 % extra of the size of the body soap than what it was giving before. This meant that at the identical price of Rs. 20, we were getting a bigger bar of body soap.
More benefits, less price – I feel it is highly beneficial for me if I am able to avail something at a cheaper rate, especially, when it comes to travelling. The facility of Uber share makes it possible to travel the same distance at a very cheap rate, almost at 1/5th of the UberGo price. Uber also offers do prove to be of utmost help. If I reach a threshold of completing 50 rides with Uber then my payment reduces by 25% for the following 5 UberGo rides.
Same benefits, less price – Swiggy coupons are a big a big incentive for me to buy restaurant food. I keep on collecting coupons and credits so that I can get the same food, without any compromise in the quality of the food or service. The price generally reduces by 150 to 200 rupees for one order and most if the times delivery comes free of cost.
Less benefits, less price – Sugar releases new products every now and then. Recently, mini Sugar lipsticks were introduced which come at a cheaper price of Rs. 300 and of course has lesser benefits because they sustain for a much narrower period of time than their bigger counterparts that come in the range of Rs.600-800.
Same benefits, more price – I have been using L’oreal shampoo and conditioner sachets for many years now as it gives a fair idea of how much I have used. Previously, I got it at a price of Rs. 3 per sachet of shampoo, however, now the price has been increased by Rs.2 and there is no evident change in the size of the pack or the quality of the product.
Less benefits, more price – KFC is a beloved food joint but over time the quantity of food has reduced. For example, the piece of the fried chicken in a chicken Zinger burger has reduced considerably. The number of pieces in a pack of chicken popcorn has also diminished. Nevertheless, due to its ever-increasing popularity, they have no problem in increasing the price of the items and people still buy their food. Therefore, it’s a perfect case of how the price increased along with a downfall in the quality of the food.
Less benefits, same price – The price of Dark Fantasy has not increased but, the size of the biscuits has definitely reduced to the size of a 10 rupee coin. A pack of 5 biscuits costs Rs. 35 which makes each biscuit worth Rs. 7. The number of components has not reduced but the dimensions have definitely decreased.
Same benefits, same price – Colgate is my all-time trust-worthy brand. The price of the particular tube of Colgate has remained Rs. 10 since I can recall, however, the content is the same and so is the price. The quantity of the toothpaste is also the very same.
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