“Business number nahi. Business log hain.. sirf log.”- Harpreet Singh Bedi
Constant movement, talking with a persuasive attitude, being positive, pushing oneself and adding to the skillset are the prerequisites of being a salesman. Needless to say, that social and psychological constructs have got to play a very important role at every step. ‘Rocket Singh’ is a movie that lets us get an insight of these aspects and hence helps us understand the concept of marketing in close quarters.
Talking about psychological and social side of the movie, we get umpteen examples where the character of Harpreet Singh Bedi is put through insult, humiliation and harassment which deeply affects him emotionally. To begin with, Bedi was a man with righteous principles and considered bribery as an offence which differed from his boss’s point of view. This very boss (named Sunil Puri) had appointed him for his never say die attitude, another very important quality that a salesman should possess. The society, according to Puri, worked on the institution of monetary exchange. But, Bedi was an honest man and he was proven correct towards the end of the film where his ways of serving his customers without any under the table transaction actually worked much better.
Loving one’s profession is the best way to cope with pressure of work and produce better results every time. This was not the case for most of the other employees working in the sales firm in question, AYS. They were working because they wanted to earn a living. Therefore, each employee took their targets as a challenge. They teased Harpreet for making the mistake of reporting against a long-term client for asking for bribe. He received tremendous criticism from his colleagues because their targets were doubled due to his fault. On the other hand, Harpreet loved his job and thus, he could gather like-minded and able people, who were being underestimated, to create a firm of his own – ‘Rocket Sales Corporation’. The best part about the company was that, every member was a partner and Harpreet did not repeat the similar kind of intimidation he had undergone.
The crux of the movie (as it is in the real world) is, in marketing only the people matter and not so much the strategies. A company will not work at all if there are no buyers. To achieve more and more clients, one has to see from the point of view of the customers. Any salesman, like Bedi, has to understand the psychological front of the customer. The protagonist deals with his clients with humility and gives them the assurance of a good service even after the sales part is done and this is how they managed huge profits, much more than AYS. Keeping a healthy communication takes care of the social relationship and satisfies the customers. This is why the clients acquired by Rocket Sales Corp couldn’t be handled by AYS after they bought it from Bedi. These customers could make out the difference between the two and decided not to deal with AYS.
From all this, we can conclude that certain qualities are essential for salesman to become successful. Harpreet does kick start his company but before the entrepreneurial skills, he had the skills of a good salesperson and he worked more on that to become more successful as an entrepreneur. He was ready to sacrifice his own career to save his partners’ when things went south. He respected his colleagues as equals (like Chotelaal Mishra), was true to his principles, didn’t get sold for money or opportunity and finally stuck to his customers throughout. He earned his company back with the same dignity and its clients and all because of his skillset.
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