According to the rules of consumer behavior, there can be five types of non-buying customers- the complainer, the overtly excited, the expert, the pessimist and the staller. It is comparatively easy to control or regulate the behavioral patterns of the buyers, however, the behavior of the non-buyers is not dependent on personal experience of using a particular brand or a product. This sort of a mannerism is influenced by preconceived notions formed by the opinions of other people or a perception formed by the advertisement or marketing of the brand. A non-buyer may encourage or discourage in buying a product that he or she has never experienced.

The complainer – A complainer is a category of non-buying customer who will always whine about a product and pick out its flaws in spite of not having used it. I have exhibited such a behavior in case of Dove soap bar. The Dove bar soap had never entered my premises, however, I had the idea that the lather does not wash off completely and leaves behind a soapy after effect on the skin. I considered all their advertisements of skin care and the fact that Dove soaps are healthy for the skin, a hoax. This opinion was highly influenced by my sister who used Dove soap bar on a daily basis. She had this particular viewpoint and since I trusted her, I contracted the same idea without having first-hand experience of it.

The overtly excited – This category includes people who do not have the time or the ability to help others. These individuals do not want to scrutinize the product and are positive about any opinion that is asked of them. I was once asked by a friend regarding my stance on the purchase of a Gucci purse. She was confused about it and inquired of me if she should buy it or not. Despite the fact that I had no clue about how good the purse would be or what utility will it hold for her, I blindly encouraged her in buying the product. My opinion was influenced by the high-end advertising of the brand and the entire market going gaga over it. I had assumed that the bag was good, it did not have flaws and that it was a very important item to possess.

The expert – Most of us love expressing ourselves. It is immaterial if the opinion is authentic or correct, the idea should be expressed. Many of us have no clue about the flaws or the benefits of a certain product and yet we form a notion about it. A similar incident took place when I was advising my friend on her purchase of a Blackberry Phone. I had never used a Blackberry ever in my life, so it is likely that I would not have any information about its pros and cons. However, I took it upon myself to pin-point the positives of Nokia (which, by the way, I had not used either) to my friend over Blackberry. All of this was coming from my uncle who had used the Nokia phone. I was just propagating his speculation of it and giving her my expert advice on how Blackberry was worse off than Nokia.

The pessimist – The term is self-explanatory. It talks about someone who finds flaws in everything and discourages others in doing (in this case buying) something that they think is not up to the mark. I am a pessimist when it comes to buying electronics online. No matter how advanced the offers and the services might be, it will never be able to help me get rid of my prejudices. Amazon had a great sale coming up at the same time my mother wanted to buy a hair dryer, online. I convinced her against her will and made sure that she does not venture into buying electronics through any online portals. The funny part is, no one in our family (including me) has ever bought any electronic appliances through Amazon or any other website. I am somehow programmed to buy such products only if I have physically seen them.

The staller – As the name suggests, a staller is a person who postpones your interest in buying a product. I had exhibited such a behavior when my father wanted to buy an I-Pad. It was the latest model that was in for sale. However, it was high time I gave my father some advice going against the natural flow, but at the same time, I had no idea about the facilities provided by the particular brand. I accepted my lack of knowledge in the field and asked to wait until the price of the product went down which would not have been possible until the release of a new model. It was pretty evident that it would not happen in a year so basically I had hindered my father from getting himself a treat because I was not getting any.

Human vices like human values are equally a part of the human psychology and probably is more influential than the values. It is more instinctive to act in a violent manner or behave in a negative way and we rather have to force ourselves, resist ourselves from indulging in a bad deed.

Kama – Lust can be viewed in a positive or a negative manner. When there is mutual lust between the partners then it cannot be tagged as a vice since there is consent from both the parties. However, one sided lust may lead to violent acts of rape and molestation. But advertising agencies have used the concept of lust in selling products that necessarily do not have anything to do with it. Deodorants for example do not essentially pertain to a lustful indulgence, nevertheless, “Wild Stone” has used this idea to show a titillating encounter of Tapsee Pannu and Amit Sadh to promote their product of Wild Stone Thunder. The steamy and compact confrontation has led many men into buying the product in order to receive a similar reaction.

Krodha – Violence is the go-to escape route for release of rage and anger. It gives a feeling of purged sentiments once we have got rid of these emotions through physically inflicting pain or causing mental trauma to someone else. Theis advertisement campaign shows how violence against women have been casualized since ages. This campaign led by Maneka Gandhi talks about this woman who herself justifies her husband’s physical and mental assault on her, reassuring herself that her spouse loves her. She tries to evaluate the trauma with all the other good and helpful deeds of her husband and his claims of loving her.

Lobha – Greed is the most common strategy used for marketing and advertising purposes. The agencies use this against the customers all the time and the buyers knowingly or unknowingly give into the alluring offers provided by the companies. Almost all online stores have one to three days of premium sale offers. The buyers literally go crazy because some online store decides to clear their stock of goods. Amazon is a prime example of feeding on people’s feeling of greed. This particular commercial shows how a man tries to lure his wife with variety of gifts on Amazon for covering up his mistake. They use the hashtag #AurDikhao, as in they need to see more and more, the wants are never ending.

Moha – Moha, in Sanskrit, means delusion or emotional attachment to certain things. Every human is driven by his or her emotional attachment to something or someone and mostly it is towards someone they love or in that case money.  Therefore, State Bank of India released a commercial that propagates the idea of not sharing information or bank details to unknown individuals, since a lot of people get delusional with the idea that their money will get doubled within a certain span of time or that they have won a lottery, even if they claim to be bank representatives because no employee is ever instructed to ask for the account details, one time passwords or card details of a certain customer.Therefore, SBI preaches the thought of sharing everything else but not the bank details.

Mada – Mada or ego and the feel of pride has been prevailing in the society and mostly on the basis of status, gender and social position. Ariel has used this vice to give their product a positive aspect. The hashtag they have used is #ShareTheLoad with the message that laundry is never supposed to be the job of the mother only. Here, the picture of a daily household is shown where the woman is looking after all the household chores simultaneously talking over the phone regarding her work and on the other hand the man of the house just sat on the couch. The father of this woman happened to stay over at her place for that day. He noticed the entire scenario and realized what was wrong. After going back home he helped his wife with the laundry. This shows the realization and further shattering of the male ego.

Matsarya – Matsarya or jealousy is a very common feeling to experience. One can be envious of someone’s achievements or romantic encounters with others. In this particular commercial of Xbox Live two couples are shown to be jealous of each other and they completely turn around the take of the advertisement and finally show that it is better to engage in a healthy competition rather than getting indulged in mindless quarrels.

In conclusion, it can be said that all advertising agencies or marketing companies target the audience on the basis of the relatable content. The more the audience is going to relate the more will they be able to engage in it. Hence, the popularity increases.

Humans beings are spontaneous in nature. Each individual is different from the other, however, the 5 positive human qualities that more or less constitute our character and behavior, are quite the same in all humans. Each being is connected by the choices they make in life. The concept of values and vices are very subjective in nature. The situation drives us in committing a crime or being to choose the right path.

Sathya – Sathya means truth. It is a very important value that every person should possess. The act of choosing the truth over a lie distinguishes an individual from the flawed counterparts. Advertisements are not only used for the popularizing a product it is also used in raising social awareness among the common crowd. Such an initiative has been taken up by the government to spread awareness about consumption of tobacco, “India- Mukesh Tobacco Campaign. Testimonial.” The government of India has not banned the sale of tobacco but they are honest about the harmful effects of it. Every movie released in India has this particular commercial cautioning the public about the possibility of suffering from cancer on relentless smoking or tobacco consumption. It also urges the ban of smoking in public places therefore reducing effects of passive smoking

 

 

Dharma – Righteousness or Dharma is a choice juts like other human values. It can be treated as a quality that everyone should be aware of and practice, but the ones who have made duty the entire point of their life can be used to spread the word of righteousness in a much appropriate manner. Therefore, “Officer’s Choice Blue“, a brand of whiskey, used the police officials to put forward their idea of doing the right thing. In this advertisement, the young police officer chooses to let the ambulance pass by stopping the minister’s rally of cars. Whereas, the middle-aged policeman, conditioned to serve the ministers over the common citizen tried to stop the ambulance. This advertisement clearly shows the difference in their mentality, therefore, portraying that the real duty of the police is to serve the citizens and prioritize emergency situations over blindly following orders.

Shanthi – Peace is an asset that everyone should be grateful of. Peace (Shanthi) can be inner or outer. It may depict calm nature, a harmless surrounding and outer peace, depicting peace in the world. This concept of peace is used very cleverly in the Red Label advertisement where they have taken the reference of the religious Hindu and Muslim conflict and have subjected to a turn of events. The advertisement shows how a Hindu and a Muslim family bond over the taste of Red Label Tea. The Hindu family was hesitant at first but they gave in to the beautiful aroma of the tea. The tagline of the product says “Red Label Tea- The Taste of Togetherness”, promulgating peace and harmony across religious boundaries.

Prema – The essence of love is a requirement, the caring, the nurturing is basic to all humans. Love comes in various forms but the purest and the most natural form of love is the bond between the mother or the father with their new born infant. The way they care for the baby, taking into account all its needs, protecting it from all the harm surrounding it, shows the unconditional love bond between them. The “Johnson and Johnson” has always been painting a picture of such a relationship. The company has gone beyond just the mother-child bond and has also been able to establish the father-child bond in case the mother is a working-woman.

Ahimsa – Ahimsa has been a concept in the Hindu and Buddhist scriptures since time immemorial. It is very difficult to choose the path of Ahimsa when the world is becoming more and more violent over the days. However, it is essential to maintain peace and sanctity when all others are losing their minds. The initiative taken up by Vogue is very promising in such a scenario. It not only tells us what is wrong but also conveys what is crucially correct. In the commercial titled “Going Home”, featuring the Bollywood actor Alia Bhatt, is a message to raise awareness on violence against women. The commercial does not show any act of violence but everyone can read between the lines. The video is that of a car full of men escorting Alia Bhatt back to her home, on their way back home their corrupt intentions of probably molesting or raping her was evident, but nothing of that sort takes place. However, this was the case of an ideal world where women can be out at night and trust strangers to at least get a lift back home. This would have been impossible in this world full of people ready to prey on women.

Over the ages, the advertising agencies have focused on how to grab the attention of the audience in order to sell their product or propagate their idea. The very reason for choosing these components as the crux of their advertisements is that, the viewers would be able to relate to them. Being able to relate to something gives a feeling of oneness hence will urge the viewer to follow it or buy the product.

The physiological, scientific and economical spheres of life revolve around the basic human characteristics of need and want. Maslow’s theory of hierarchy of needs specifically deals in this field. According to Abraham Maslow, the need at the bottom of the pyramid should be fulfilled first so that he can go on to the next level. That need maybe completely or partially fulfilled but has to be addressed first.

Physiological needs – Physiological needs or bodily requirements are the basic necessities of a human being. It includes any sort of basic food items, water, clothes or sleep. Such a product that fulfills the basic need of the family is milk and the best-known brand for it is Amul. Amul milk has been a part of the household right after people lost their faith or lost access to the milk man. Amul’s advertising techniques have left an impact on the people of India in which they show from where the milk comes, the rural part of the country that is responsible for bringing us the milk that we so essentially require for the children as well as the adults in the family.

Safety needs – The very basic instinctive need of any human being is a feeling of safety which may concern personal security, job security, property and health. We always surround ourselves with whom we trust and can rely on. Every individual has to take responsibility of their own security. In such a situation, services like Ola help us in reassuring our safety if we get stuck somewhere during odd hours or we need an emergency ride.

Love and belongingness – Just like safety, being loved and a feeling of belonging are very much required. Every individual is an identity that needs to be recognized by a certain group of people. Therefore, when someone gifts us something as a token of appreciation or affection, we feel good. Archies is one the companies that has been constantly there selling such tokens like greeting cards, gifts and many more.

Self-esteem needs – The fourth in the hierarchy is the need for self-esteem. Getting validation on social media is a good way to boost your confidence. Firstly, because of the compliment that one receives and secondly, because of the fact that so many people are witnessing it. Social media has been the pioneer of it.  With Facebook losing its zeal, Instagram has conveniently taken its place. The app mainly focuses on pictures of your artwork or of yourself. It is also a platform for selling goods and services. Therefore, when someone gets appreciated on such a social media platform, they are bound to feel good about themselves and their self-respect heightens.  

Self-actualization – Self-actualization is difficult to achieve considering we always seek for it in someone else. However, we need to focus on oneself and concentrate on growth from within. We need to spend some alone time to achieve it. When we watch a movie, read a book or meditate, it gives us some time off our busy schedules to spend time with ourselves, it leaves us to our thoughts and ideas barring the intervention of our surroundings. Lady Bird is such a movie that shows the journey of a small-town girl who really wanted to come out of her comfort zone to experience the fast life in the cosmopolitan cities. Her journey, her decisions and her confidence in spite of facing hindrances in life really helps in building confidence and impresses the idea of self-love.

As a concluding statement it can be said that individuals are different and they seek help, comfort, love and validation in different manners. It is only fit to say that with the complex psyche on human beings, they may settle for things differently (leaving out the basic necessities).

The sales and the popularity of a product is intricately affected and shaped by the various macrofactors of the society. It is due the understanding of these macrofactors and the abiding nature of the brands that constitute a successful business by strategically moulding its plans. The major components of macrofactors are technology, the political scenario, legalities, economic scenario and social factors.

In the present, it is almost impossible to think of connectivity without stumbling upon the brainchild of Mukhesh Ambani, Jio. Jio had the fastest acquisition of customers in its days of inception, 100 million within three and a half months approximately.

Ambani was able to delve deep into the necessities of the Indian customers and most of their financial statuses and their mindset. It just has been 4 years since Reliance Jio Infocomm Limited came into existence under the umbrella of the Reliance Industries, in spite of which, has made a prominent name for itself.

The most important factor that gave it a distinct name was the fact that Jio was declared to be availed for free of cost for the first 3-6 months of purchasing it. This was a great marketing strategy, keeping in mind that India is still a developing nation, the average financial status of the larger chunk of the people is considerably low. According to a report published by Tim Worstall in 2015, over 79.53 percent of the households earn lesser than 5000 rupees per month. Therefore, the economic conditions in the nation had urged the company to take such a decision. It continues to offer customers the cheapest of packages that includes free voice call, free text messaging and 4 GB of internet (per day) for a month at a cost of 510 rupees only. Bharti Airtel has a better offer when compared to Jio as they provide free calls, free text messaging for 3 months at the cost of 448 rupees, however, they provide only 1 GB of internet per day. This brings us to the next important macrofactor.

Like other nations, India has been highly affected by the raging usage of internet and technology. Nowadays, one may not find lights on the streets but each family does possess a mobile phone and needless to say with internet connection in it. This macrofactor had influenced the company for providing internet, better and faster than its competitors. It uses the 4G VoLTE technology which is considered to be the swiftest of the lot. The possibilities of 5G and 6G speed connections can also be supported on this technology.

Jio has had its fair share of rivals. However, certain legal factors have made Reliance take steps that worked in their favour. Bharti Airtel, Tata conglomerate and other such services felt threatened due to Reliance’s expanding business. As a result, Vodafone merged with Idea Cellular, Bharti Airtel bought the assets of the Tata Conglomerate and Norway’s Telenor. Anil Ambani’s futile effort of buying Aircel’s assets was taken over my Mukesh Ambani who not only grabbed the assets of RCom but also telecom towers and fibre optic network as well as 50 percent of its mobile spectrum. This gave the company an edge over every other contestant.

Mukesh Ambani, the wealthiest individual of India, came up with the idea of Jio sim and services at a time coinciding with the election of Narendra Modi as the Prime Minister of India. Modi had given the fullest opportunity to Reliance to carry out his vision of “Digital India”. Ambani partnered with the Government itself and had pledged to contribute 250,000 rupees for carrying out the operation. “I estimate that Reliance’s Digital India investments will create employment for over five lakh people,” was his statement. On the other hand, Narendra Modi was featured in the newspapers like Times of India and The Hindustan Times with the logo of Jio. Other political parties like AAP condemned the government for assisting Ambani as Kejriwal claimed, “Modiji Ambani ke jeb mein hain” (or, Modi resides in the pocket of Ambani). Therefore, the political aspect of a macrofactor is quite evident. The company is profiting much more than it had invested in the venture.

Last but not the least, the social aspect matters when it comes to advertising for the brand or the product. Indian audience is much influenced by the striking personalities of the stars and their stardom. Therefore, it is the easiest form of advertisement (provided the product is heavily funded) to appoint some Bollywood biggie and give them the contract. In this case, Jio had gone for the ‘Badshaah’ of Bollywood, as they call him, for promoting the Jio sims with the slogan of “Come on India. Jio Digital Life”. Besides these, Jio slips into sponsoring huge events like the IPL which bags them a hefty scale of advertising.

As a conclusion, it is crystal clear that the macrofactors in the society have steadily and remarkably affected how the brands interact with the audience and carve their methodology of action.

Sources:

https://www.marketing91.com/swot-analysis-of-reliance-jio/

https://www.ft.com/content/3f1fe4d6-e4e0-11e7-a685-5634466a6915

https://caravanmagazine.in/reportage/government-helping-reliance-jio-monopolise-telecom

https://www.forbes.com/sites/timworstall/2015/07/04/indias-real-poverty-wages-at-1-66-an-hour-theres-no-such-poverty-in-america/#7befc64f33ab

Sayantani is a pretty common name in West Bengal and it had originated from languages like Bengali, Oriya and Sanskrit. The word ‘Sayantani’ simply means ‘during the evening’. Turns out that the name also reflects a positive atmosphere along with the characteristic of being a people’s person.

In this context, if this name had to be a brand or a product it definitely would be used in an activity carried out mostly during the evening. Since the name and the product must be deeply inter-connected, they are bound to share similar qualities. In this case, the innate attributes of cheerfulness and a perky aura should reflect in the product.

Considering all these ideas ‘Sayantani’ would perfectly fit as the commodity name for a range of lighting products. The lighting in one’s house acts as the indicator of the personality of the people living in it. The setting could be bright and flashy, it could be soft and minimalistic, it could be really creative with ornamental bulbs and tubes. However, most importantly of all is that each one of these do one common job of illuminating the household or anywhere else they are put up. We resort to artificial lighting whenever sunshine fades off the horizon, that is, during the evening. Lights always give off an optimistic vibe, something that most people look for in a product, an amalgamation of usefulness and inspiration.

Sayantani’s E-luminati is an online service that has stock for all kinds of lights you can think of, which includes- kitchen, wardrobe, bedrooms, false ceilings, garage, living room, dining space, terrace, lawn, restaurants, offices, studios and so on. These come in all shapes and sizes, fitting the requirements according to the size of the area. Besides the fancy decorative lightings, archaic luminous objects are also available such as hurricanes and oil lamps, but definitely more efficient. Another very important point about this range is that, all lights are energy efficient and they use 90 percent lesser than what the normal ones use. This not only reduces the carbon footprint but is cost effective as well. The best part about it is that you arrange for your entire lighting sitting at home, at the tip of your fingers. You will only have to select a package and book it, if your entire house or workplace uses the lights of our company then you will get a discount of 30 percent on the services. As a concluding statement I would like to ensure you the longevity and the credibility of our company.

Sayantani’s E-luminati: En-lightening your world.

Communication leads to community, that is, to understanding, intimacy and mutual valuing.

-Rollo May 

Communication is the key to the basic form of living on this planet. To be able to reach out, to be able to put your views on the table and most importantly being able to make the person on the other end understand the point of view in the sense that it was originally designed to be. It is not a logical expectation that one will be successful in wholesomely conveying each and every opinion of theirs. This is exactly where the barriers start to show their presence. The entire phenomenon, of attempting to make an individual grasp a certain thing and that person actually comprehending it, has to go through several hurdles such as silence, gestures, perceptions, cultural differences and many more.

I encountered a similar experience during a visit to Chennai along with two of my other friends. It started while we were on the bus and were supposed to get down at a certain bus stop. A fellow passenger advised us to drop at the following bus stop instead of the prescribed one. The problem with the entire situation was not the language barrier because both the parties were speaking in English, neither did he have intentions of harassing us. It was his inability to understand where we stand as three girls travelling through an unknown state where people speak a starkly different language. We were unable to specify our requirements and constraints to him. However, the bus dropped us in the middle of a highway with a handful of people around. The road had two to three street lamps flickering at considerable distances. It was the first time I travelling only with my friends, without any reference to fall back on, we felt helpless. We tried to book a cab. Now comes the part where technical barriers come into play accompanied by the language barrier. The conversations with the drivers we were assigned was one of the most difficult tasks I had to do in life. We were failing in pinpointing our location because of the obvious reason that we had no idea in what obscure place were we situated and every car kept cancelling on us. The very few people around us were speaking in their vernacular tongues, we had no clue if we were the topic of their discussion or not. It was turning into a terrible nightmare. In the meantime, a fellow passerby helped us. He offered us to share his booked vehicle which was supposed to arrive in sometime. We got in the car with him, as skeptic as we were, we decided to go by our instincts. Only one of my friends was interacting with him while we were in the car, the rest of us were still a bit scared and indecisive regarding our situation. Nevertheless, we were fortunate enough that he turned out to be a genuine man who helped us during our time of need. From this, I picked up a lesson, believing in people and trusting our intuition can help us cope with an otherwise unsolvable case. We finally reached our destination safe and sound.

Another occurrence had taken place with a friend who had been a close companion for quite some time during the second and the third year of college. Whenever our group met up, this particular friend would always bring along her boyfriend with her. All of us are aware of the quality time one needs to spend with their significant others but being with close friends provides a closed quarter for sharing intimate ideas. This is only possible when one is surrounded by the people they completely trust. This invasion of personal space had been bugging the rest of us and we had been pretty straightforward in mentioning our disinterest and annoyance. She took it with a pinch of salt and chose to be with her romantic interest rather than with her friends. There too has been some fault on our part. We could have made the attempt of sitting her down and painting a clearer picture of our intentions and that we had no purpose in hurting her. However, we made our choice as well. We simply cut off all sorts of connections with her. The entire incident, according to me, gives a completely intelligible hint of a barrier of communication in terms of being unable to channel emotions.

These are a few of my experiences where I had faced hindrances in communicating my emotions, my intentions or simply my words. I also have been on the flip side of the coin, meaning, miscommunication has been one of my flaws as well. Therefore, since communication cannot be absolute, we as humans, as sentimental and understanding beings should be more careful while talking to a friend, a family member or any other loved one. It almost falls under our duty to provide a ear of consideration and cooperation.

Communication leads to community, that is, to understanding, intimacy and mutual valuing.

-Rollo May 

Communication is the key to the basic form of living on this planet. To be able to reach out, to be able to put your views on the table and most importantly being able to make the person on the other end understand the point of view in the sense that it was originally designed to be. It is not a logical expectation that one will be successful in wholesomely conveying each and every opinion of theirs. This is exactly where the barriers start to show their presence. The entire phenomenon, of attempting to make an individual grasp a certain thing and that person actually comprehending it, has to go through several hurdles such as silence, gestures, perceptions, cultural differences and many more.

I encountered a similar experience during a visit to Chennai along with two of my other friends. It started while we were on the bus and were supposed to get down at a certain bus stop. A fellow passenger advised us to drop at the following bus stop instead of the prescribed one. The problem with the entire situation was not the language barrier because both the parties were speaking in English, neither did he have intentions of harassing us. It was his inability to understand where we stand as three girls travelling through an unknown state where people speak a starkly different language. We were unable to specify our requirements and constraints to him. However, the bus dropped us in the middle of a highway with a handful of people around. The road had two to three street lamps flickering at considerable distances. It was the first time I travelling only with my friends, without any reference to fall back on, we felt helpless. We tried to book a cab. Now comes the part where technical barriers come into play accompanied by the language barrier. The conversations with the drivers we were assigned was one of the most difficult tasks I had to do in life. We were failing in pinpointing our location because of the obvious reason that we had no idea in what obscure place were we situated and every car kept cancelling on us. The very few people around us were speaking in their vernacular tongues, we had no clue if we were the topic of their discussion or not. It was turning into a terrible nightmare. In the meantime, a fellow passerby helped us. He offered us to share his booked vehicle which was supposed to arrive in sometime. We got in the car with him, as skeptic as we were, we decided to go by our instincts. Only one of my friends was interacting with him while we were in the car, the rest of us were still a bit scared and indecisive regarding our situation. Nevertheless, we were fortunate enough that he turned out to be a genuine man who helped us during our time of need. From this, I picked up a lesson, believing in people and trusting our intuition can help us cope with an otherwise unsolvable case. We finally reached our destination safe and sound.

Another occurrence had taken place with a friend who had been a close companion for quite some time during the second and the third year of college. Whenever our group met up, this particular friend would always bring along her boyfriend with her. All of us are aware of the quality time one needs to spend with their significant others but being with close friends provides a closed quarter for sharing intimate ideas. This is only possible when one is surrounded by the people they completely trust. This invasion of personal space had been bugging the rest of us and we had been pretty straightforward in mentioning our disinterest and annoyance. She took it with a pinch of salt and chose to be with her romantic interest rather than with her friends. There too has been some fault on our part. We could have made the attempt of sitting her down and painting a clearer picture of our intentions and that we had no purpose in hurting her. However, we made our choice as well. We simply cut off all sorts of connections with her. The entire incident, according to me, gives a completely intelligible hint of a barrier of communication in terms of being unable to channel emotions.

These are a few of my experiences where I had faced hindrances in communicating my emotions, my intentions or simply my words. I also have been on the flip side of the coin, meaning, miscommunication has been one of my flaws as well. Therefore, since communication cannot be absolute, we as humans, as sentimental and understanding beings should be more careful while talking to a friend, a family member or any other loved one. It almost falls under our duty to provide a ear of consideration and cooperation.