According to the rules of consumer behavior, there can be five types of non-buying customers- the complainer, the overtly excited, the expert, the pessimist and the staller. It is comparatively easy to control or regulate the behavioral patterns of the buyers, however, the behavior of the non-buyers is not dependent on personal experience of using …
Continue reading “Personal experience of exhibiting non-buying behavior”
Human vices like human values are equally a part of the human psychology and probably is more influential than the values. It is more instinctive to act in a violent manner or behave in a negative way and we rather have to force ourselves, resist ourselves from indulging in a bad deed. Kama – Lust …
Humans beings are spontaneous in nature. Each individual is different from the other, however, the 5 positive human qualities that more or less constitute our character and behavior, are quite the same in all humans. Each being is connected by the choices they make in life. The concept of values and vices are very subjective …
The physiological, scientific and economical spheres of life revolve around the basic human characteristics of need and want. Maslow’s theory of hierarchy of needs specifically deals in this field. According to Abraham Maslow, the need at the bottom of the pyramid should be fulfilled first so that he can go on to the next level. …
Continue reading “Brands pertaining to Maslow’s heirarchy of needs”
The sales and the popularity of a product is intricately affected and shaped by the various macrofactors of the society. It is due the understanding of these macrofactors and the abiding nature of the brands that constitute a successful business by strategically moulding its plans. The major components of macrofactors are technology, the political scenario, …
Sayantani is a pretty common name in West Bengal and it had originated from languages like Bengali, Oriya and Sanskrit. The word ‘Sayantani’ simply means ‘during the evening’. Turns out that the name also reflects a positive atmosphere along with the characteristic of being a people’s person. In this context, if this name had to …
Communication leads to community, that is, to understanding, intimacy and mutual valuing. -Rollo May Communication is the key to the basic form of living on this planet. To be able to reach out, to be able to put your views on the table and most importantly being able to make the person on the other …
Communication leads to community, that is, to understanding, intimacy and mutual valuing. -Rollo May Communication is the key to the basic form of living on this planet. To be able to reach out, to be able to put your views on the table and most importantly being able to make the person on the other …
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