BENEFITS/PRICE MORE SAME LESS MORE G R E SAME R YELLOW E LESS E D N Each individual has their own idea or perception of the benefit or loss from a particular product or brand. The Price-Value perception of products …
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Style is a matter of personal taste and comfort. It may not abide by the market trends and may remain the same for a particular individual depending on their choice. When it comes to me, I generally wear apparels that go with my body type and thus prefer baggy clothes. According to the present fashion …
Unilever has been there for over a century, since 1872. The brand mostly produces products of personal care, cleaning agents, personal care and beverages. Throughout its journey it has faced ups and downs and have released products that have not been acclaimed as well as the others. But today it is the manufacturer of 400 …
I had thought the movie ‘Moneyball’ was based on baseball teams, their rivalry and a mere story of games won and lost, when I had started watching it. One thing that I missed missed out was the lesson that the movie intended to teach. I got a keen understanding of how the road not taken …
Every brand resorts to a particular set of rules when it comes to marketing their products. The product placement method comprises 3 stages – segmentation, targeting and positioning. Segmentation is the first stage where the entire mass of consumers is identified and segregated into sections which would help the brand in targeting a particular sector …
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Apps have made our lives so much easier than our parents could have ever imagined back in their time and with every passing day newer apps are being launched, making life further convenient for us. Each application has been the brain child of an individual who thought bigger and better than their contemporaries which made …
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I recently got the opportunity to visit an enriching panel discussion by women (and male) authors, publishers, slam poets and poets. The event was organized by ‘She The People’ and was called Women Writer’s Fest. It was held in Fandom at Gilly’s. The women’s channel strives towards a better representation of women on TV and …
Facebook is a platform where people share their views, share posts they like and obviously interact. This idea of social media cropped from the mind of a student of Harvard who wanted to make it big, stand out in a room full of people, wanted to create a name for himself. However, it had all …
Mass communication as we know it is a method of exchange or impartation of information over a medium that reaches out a huge number of people. On the other hand, technology is merely the application of scientific knowledge, put together for useful and practical purposes. Therefore, both the components target the wide spread of knowledge. …
Consumer behavior does not follow any set rules. However, the entirety of it can be distinguished in various categories. In digital shopping there are more than one type of buyer, you may be a user of a particular website, a customer or a consumer of it. As one of these you may be – a …
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